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☆ High spirits in Hollywood: What’s behind the boom of celebrity liquor brands?
▼ + stars: | 2024-03-09 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +8 min

New York CNN —Why does actor Aaron Paul co-own a mezcal brand? Rob Kim/Getty Images for NYCWFFIt’s an “opportunity, to be honest,” Cranston told CNN. Celebrities are attractive to the spirits space because of their clout and connections, so the industry has “the door open. Four years later they sold the tequila brand to liquor giant Diageo for $1 billion, and the industry gold rush was on. The side of a Casamigos delivery truck promoting George Clooney and Rande Gerber's tequila brand in a 2015 photo.

Persons: Aaron Paul, Bryan Cranston, —, Niro, Issa Rae, Dwayne “, ” Johnson, Matthew, Camila McConaughey, Eva Longoria, Casa Del, Kendall Jenner, Shirley Temple, Warren Beatty, Rob Kim, ” Cranston, George Clooney, Rande Gerber, George Rose, Ryan Reynolds, Conor McGregor, Jose Cuervo, Michael Yanover, Yanover, Jeff Spicer, ” Lisa Hawkins, , Drizly, Dwayne Johnson, Mike Segar, ” Andrew Chrisomalis, Tequila, Ed Mundy, ” Mundy, Sean “ Diddy ” Combs, Combs, Jennifer Lopez’s Delola, Lopez, she’s, Delola, Paul, Cranston, Dos, ” Applebee’s, ” Aaron Paul, CAA’s Yanover, “, There’s, Kylie Jenner, Kendall, It’s, I’ve Organizations: New, New York CNN, Hombres, Hollywood, Dos Hombres, Food Network New York, Food Network New York City Wine, Food Festival, CNN, Diageo, Aviation, UFC, Creative Artists Agency, ”, Reuters, Jefferies, Diddy, New York, New York City Wine, Applebee’s Locations: New York, Casa Del Sol, Food Network New York City, Hollywood, New York City, Iowa, Applebee’s

☆ Kahlúa created a $105 fragrance that smells like an espresso martini
▼ + stars: | 2023-11-07 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —For those that can’t get enough of espresso martinis, there’s now a gift that smells like the iconic cocktail that’s experiencing a resurgence for its 40th birthday. Absolut Vodka and Kahlúa coffee liqueur, two spirits that are often mixed to create an espresso martini, are releasing a $105 fragrance called “Blend No. The espresso martini is a mix of vodka, coffee liqueur and espresso. The rise of espresso martinis has made the 87-year-old brand more appealing to younger drinkers, according to Rima Sawaya, Kahlúa’s brand director. “The elegance of the espresso martini elevates your cocktail experience at a bar or restaurant, and it also serves as an impressive after-dinner cocktail when entertaining guests at home.”

Persons: there’s, Absolut, ”, McDonald’s, Dick Bradsell, Pernod, Rima Sawaya, Lisa Hawkins Organizations: New, New York CNN, KFC, Pernod Ricard, “, CNN, Council Locations: New York, London, Manhattan

☆ As drinkers shift to spirits, Molson Coors acquires a bourbon maker
▼ + stars: | 2023-08-08 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Molson Coors, best known for brewing Coors Light and Miller Lite, is acquiring Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, for an undisclosed price, exclusively told to CNN. It’s part of the company’s pivot to becoming a broader beverage company focusing on drinks beyond beer, especially since US spirit sales surpassed beer sales last year for the first time ever. Blue Run is a Kentucky-based startup that makes premium bourbon whiskeys with prices ranging from $100 to $250 for a bottle. Molson Coors is buying buzzy bourbon brand Blue Run for an undisclosed price. Molson Coors' whiskey and bourbon portfolio now consists of three brands.

Persons: Mike Montgomery, Molson, Devon McKinney, ” Montgomery, “, ”, it’s, Molson’s, Michelle St, Jacques, David Coors, Molson Coors, Blue, Lisa Hawkins Organizations: New, New York CNN, Molson Coors, Coors, CNN, Blue, Nike’s Air Force, Molson, Topo, Co, bourbons, Molson Coors Montgomery, Coors Spirits Co, “ Beer Locations: New York, Kentucky, Topo Chico, Montgomery, United States

☆ Why American whiskey is the real winner of St. Patrick’s Day
▼ + stars: | 2023-03-17 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —On St. Patrick’s Day, it might seem appropriate to knock back a shot of Jameson Irish Whiskey. “Spirits consumers appreciate the rich heritage, tradition and authenticity of American whiskey,” Lisa Hawkins, senior vice president for public affairs for DISCUS, told CNN. Another factor in the growth of the American whiskey market is small distilleries that are becoming attractions themselves, where people can sample the whiskey and see how it is made. “These unique experiences have helped to introduce more consumers to American whiskey and build excitement for both legacy and newer brands in the category,” Hawkins said. American whiskey is the most popular top spirit to be exported, with the European Union being its biggest market.

☆ Why 2022 is the year of the espresso martini
▼ + stars: | 2022-12-03 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN Business —It might be 2022, but people are still ordering espresso martinis like it’s the 90s. The espresso martini has even displaced the classic Manhattan, a bourbon-based cocktail, in the top 10. “The elegance of the espresso martini elevates your cocktail experience at a bar or restaurant, and it also serves as an impressive after-dinner cocktail when entertaining guests at home.”2022 was the year of the espresso martini. Adobe StockThe espresso martini is a mix of vodka, coffee liqueur and espresso. Espresso martinis have also made the 86-year-old brand more appealing to younger drinkers, according to Rima Sawaya, Kahlúa’s brand director.

☆ Beer is on pace to lose its leading share of the U.S. alcohol market as spirits surge
▼ + stars: | 2022-10-27 | by ( Stefan Sykes | ) www.cnbc.com time to read: +2 min

This week, Samuel Adams maker Boston Beer debuted Loma Vista Tequila Soda, a ready-to-drink tequila cocktail in both lime and mango flavors. Last year was the 12th consecutive year spirits have taken away market share from beer in the total U.S. alcoholic beverage market, according to a report earlier this year from the Distilled Spirits Council, a national trade organization. The beer category, which includes hard seltzer, accounted for 42% of the U.S. beverage alcohol market in 2021, while spirits accounted for 41%, according to DISCUS. At this trajectory, spirits are pegged to overtake beer in market share in the next few years, even though beer sales have grown. The downward trend of beer market share has also been reflected on the online ordering and alcohol delivery platform Drizly.

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